A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
ABOUT
Design has always been an important part of my life.
I studied architecture in Mexico and later I did a Master in Industrial Design in Milan.
Designing logos as a hobby is something that I love to do, everytime I see a logo that I feel can be improved I start doing research on the company, it's history, it's context, it's audience in order to understand the best way to communicate and represent what the company stands for.
It can take from a few days to sometimes a few months but is a process that I love and enjoy.
I will keep on doing more and uploading them to the website.
:)