A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
Previous Logo
The dragon rises
Air China uses a Phoenix as a logo and even though is considered a magical bird, the idea of it rising from the ashes was not particularly positive, there was a chance to update the logo and introduce a Dragon embrasing the world like Air China's network.