A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Clear as water
Alcon is one of the leading eye-care brands in the world, there is an opportunity to better reflect how they have been constantly developing products to offer and ever-clearer vision for people through their logo. This is the main idea behind the design.