A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Flytalia!
Alitalia's current logo is the evolution of Walter Landor's classic design, but several changes and reinterpretations didn't help it age well. There's an opportunity to reinterpret this design classic and bring it to the 21st century. A clean geometry logotype was developed that allows a wide range of applications in different media.