A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Tradition with eyes in the future
As part of the Kumho group, Asiana's logo was integrated into it's parent's company. There is an opportunity to develop a logo that better reflects it's origin and it's aim to fly to more destinations around the world. The logo reinterprets the Korean traditional colors and uses it to represent the world and beyond.