Concept

A world renowned destination

Awaji Island is an island in the Seto Inland Sea in Japan that has become a destination on it's own, after Tadao Ando, the reputed japanese architect, designed a park, hotel and cultural center in the quarry that was left after the dirt for the construction for Kansai Airport was taken out. There's an opportunity to develop a brand for the Island. The logo represents the "A" from Awaji and the knot represents it's re-invention as an architectural destination. The "A" has a strong geometry representing the architecture of the place incontrast with the knot that represents the stunning natural landscapes.