7up is a Lemon-Lime carbonated drink that has known better times. There could be an opportunity to update its image to a more contemporary look.

The idea is to update the iconic red dot and to integrate two slices of Lemon and Lime, to represent the main ingredients and a third red element that completes the dot, at the same time the three elements create an upwards pointing arrow, enhancing the positive "Up" message from the name.

The can is designed around a more natural look, resembling of a stack of Lemon and Lime slices.