Prêt-à-porter coffee.

Illy Issimo is a product from world renowed Illy Coffee, it's a ready made espresso shot packed in a can meant to be drank cold.

The product has found some popularity in Asia but has failed to really position itself in Western Europe and America. There's an opportunity to redesign it's branding and packaging to better capture the escence of Illy's tradition an qualitty.

The design is all about coffee, from the logo, taking cues from Italian Rationalism to the double "S" that captures the aroma of coffee to the "O" that represents an espresso cup viewed from above.

The can is designed to reflect the iconic Matteo Thun "Illy Cup" keeping it's proportions and white porcelain color. The Concentric circles on top reflect a view of the cup from above and has a different combination of colors for each flavor.