A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Strong and agile
Etihad is one of the largest airlines in the world and it's based in one of the most competitive areas, the Gulf region. It's closest competitors have established and developed really strong brands, there's an opportunity to develop one for Etihad, taking the flacon as it's inspiration representing strength, agility and heritage.