A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Technical precision
Festo is the definitive pneumatic technology company, they have a strong and established reputation but their logo starts to feel outdated and not in sintony with their latest top-of-the-edge technology. There's an oportunity to communicate precision and modernity through their logo.