A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
The hub in the North
Finnair is Finlands flag carrier but it has developed a very efficient network connecting Europe with Asia through their Helsinki hub. There's a chance to support this network with a strong and fresh image, the logo represents a stilized "F" in the shape of a propeller that reflects the northern sky.