A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Solid as the Great Wall
The Great Wall Card is a service from China's largest bank, The Bank of China.There's an opportunity to develop a strong image for this differentiated service and develop it as a global brand, represented by the stilized logo of the Great Wall.