Helvex is a Mexican plumbing and toilet accesories company founded by a Swiss immigrant, the name comes from the fusion of Helvetia and Mexico. So there's a chance to communicate it's origins and heritage through the use of a red cross, inspired by the Swiss flag, complemented by an "X", a very representative letter for Mexico, in blue, creating the idea of a faucet with "hot" (red) and "blue" cold, with the cold one open.