A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Open to new horizons
Merk is one one of the world's leading laboratories, and as such there's an opportunity to communicate their never ending efforts in innovating in medicine, beyond the products they actually do, as pills and tablets. The logo represents Merck opening new doors and always expanding into new horizons.