A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Oil and beyond
PEMEX or Petroleos Mexicanos is Mexico's state owned petroleum company and one of the largest in the world, but this doesn't mean is a world recognized brand, with the new Energy reforms in Mexico, it is going to face new competition from world renowned companies. There's an opportunity to develop an image that still relates to it's roots but reflects openness into a future beyond oil.