A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Modern tradition
PIA or Pakistan International Airlines is Pakistan's largest airline and it's face to the world. There's an opportunity to communicate the value of their traditions all over the world through their image. The logo is a traditional Paisley motif made out of aviation icons, representing tradition, modernity and a vision into the future.