A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logos
Architecture as an icon
Plaza Carso is a large mixed-use complex in Mexico City, beyond it's commercial and cultural offer it's famous by it's striking architecture, a sharp contrats of crystal boxes and the sculptural organic shape of the Museo Soumaya. There's an opportunity to develop system that still reflects it's architecture in an unified way.