A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
Concept
The caring help
In many countries single mothers have to go through their pregnancy process on their own without proper medical care. This special fund from the Red Cross would destin funds to help and develop facilities to attend this vulnerable group. The logo represents in an abstract way a baby in the womb or a mother taking care of it's child.