Sinopec is one of China's largest oil companies, but it's outdated and highly apstract logo is hard to recognize and to relate to. There's an opportunity to develop a highly competitive recognizable brand to allow further international and national expansion. "Sin" is commonly used to refer to China, so Sinopec becomes Sinergy, a more dynamic and energetic name that reflects openness to the future of energy generation, the logo has an "S" forming an infinity representing a quest for better energy solutions for the future.