A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Travel smarter
SMRT is the leading public transport operator in Singapore. Even if it offers the latest in technology it's logo seems outdated and doesn't reflect it's commitment to always offer a better transport. The logo represents an "S" that is made of two linked shapes that represent connections and commitment.