A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
The world of South Africa
South African Airways is South Africa's flag carrier, and literally for the last 17 years it has been flying the South African flag as it's logo. There's an opportunity to evolve it's image and make it more dynamic, so a bird, inspired in it's old "Flying Sprinbok" logo takes center place while the colors of the flag give impulse and movent representing for always flying to higher standards.