A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logo
Brazil around the world
TAM is Brazil's largest airline and one of the largest in Latin America. Even after it's merger with Chile's LAN there's an opportunity to retain separate identities to keep representing it's respective countries of origin. The logo represents the Sun rising as TAM, represented by the blue line, flies around the world.