Telcel is Mexico's largest cellphone carrier, and even if it's always updating and offering the latest phones, it's logo still has an old cellphone as it's icon. There's an opportunity to develop an image around it's role in people's lifes, transmiting data and sharing memories through it's network, the logo represents pixels of data transmiting and creating the letters "T""L""C""L" allowing to read the name as it's spelled in spanish.