A few years ago I started developing identities for companies I felt needed a change as a hobby. As I was designing them I showed them to my family and after a few times seeing them they got so used to these new logos that when they were seeing the actual ones they got confused and asked me sometimes if they actually changed their logo or not. That's how the idea of "A Parallel World" came to life, I realized I was creating a parallel world of identities. Keep checking every once in a while to see more being added.
A Parallel World
by Rutilo Rojas
Previous Logos
We fly united
When United Airlines and Continental Airlines merged, so did two iconic and important brands in the airline industry. There's an opportunity to better reflect their union through their image. The logo represents a globe as in Continental's logo inspired by Saul Bass's United's tulip logo, thus integrating both brands into one. The globe has a hidden "U" from United.